Logo Test

Oct 31, 2008

As a follow up to Refreshing the Logo part 1, part 2:

Here is a summary of the simple tests to determine whether the logo is consistent with the requirements of good design:

  1. Is the logo easy to describe?
  2. Is it eye-catching, simple and memorable?
  3. Does it look good with or with out colour?
  4. The logo must scale to the size of a small postage stamp without looking muddy?

How does the eight square studio logo match up?

  1. A hand painted white 8 inside of a painted red box
  2. I have asked quite a few people and they agree.

I am happy that it passes all tests.

Posted by Thomas Cowell

Tags: design, logo